Brand Style Guide

Regal Distributing Co. Inc.

These guidelines apply to general brand usage. They can be overruled for stylistic, artistic, or marketing purposes with Regal approval.

Brand Identity

Color Palette

Five brand colors. Use RGB / Hex for digital output and CMYK for all print production — never mix the two in the same piece.

Copy Hex

Regal Red

Hex#ef1d1c

RGB239, 29, 28

CMYK0 / 83.8 / 82.6 / 7.8

PantonePMS 2347 C

Copy Hex

True Black

Hex#000000

RGB—

CMYK—

Pantone—

Copy Hex

Regal Gray (grayscale of Regal Red)

Hex#868686

RGB134, 135, 135

CMYK0 / 0 / 0 / 0.471

PantonePMS 8400 C

Copy Hex

Jet Black (True Black alt)

Hex#1e1e1e

RGB30, 30, 30

CMYK0 / 0 / 0 / 0.882

PantonePMS 20-0196 TPM

Copy Hex

True White

Hex#ffffff

RGB255, 255, 255

CMYK—

Pantone—

Logo backgrounds must maximize contrast between the logo and its background. Prefer Regal brand colors as logo backgrounds; transparency adjustments are permitted.

Brand Assets

Logo Variants

Three logo types, each available in multiple color combinations. Always use SVG for digital where possible. Click any download button to save the file.

Full Logo Sloganless Crown Icon Anniversary

Gray Crown · True Black

SVG PNG JPG

Red Crown · True Black

SVG PNG JPG

True Black Crown · True Black

SVG PNG JPG

Gray Crown · True White

SVG PNG

Red Crown · True White

SVG PNG

True White Crown · True White

SVG PNG

Gray Crown · True Black

SVG PNG JPG

Red Crown · True Black

SVG PNG JPG

True Black Crown · True Black

SVG PNG JPG

Red Crown · True White

SVG PNG

True Black Crown · True White

SVG PNG

True White Crown · True White

SVG PNG

Regal Red

SVG PNG JPG

Regal Gray

SVG PNG JPG

True Black

SVG PNG JPG

True White

SVG PNG

65th Anniversary — 1955–2020

PNG

65th Anniversary — Cropped

PNG

70th Anniversary — With Tagline

PNG JPG

70th Anniversary — Icon Only

PNG JPG

Logo Usage

Clear Space & Spacing

All spacing rules are defined relative to Crown Height — the height of the Regal Crown icon in the context where it appears.

CH — Crown Height

The height of the Regal Crown icon. This is the base unit for all logo clear-space measurements.

Full Logo on background

Minimum 1 CH of clear space on all four sides, measured from:

Top — crown tip
Bottom — "D" in "Distributing"
Right — period after "Solutions."
Left — "i" in "service"

Sloganless Logo on background

Minimum 1 CH of clear space on all four sides, measured from:

Top — crown tip
Bottom — bottom of the "g"
Left — left of the "R"
Right — right of the "l"

Crown Icon on background

Recommended border of 1× the right crown peak width on all sides. A minimum of 0.5× is acceptable when space is constrained.

Exception Rule Full & Sloganless

If either the top/bottom pair or the left/right pair has at least 1 CH on one side and 2 or more CH on the other side, then the remaining pair may use a minimum of 0.5 CH.

Brand Identity

Typography

Six typefaces make up the Regal typographic system. Each has a defined role — use the correct face for the correct context.

Headlines & Titles

Lato · Black 900

The Regal Standard

Subheadings

Lato · Light 300

Quality Service & Solutions

Body Text

DM Sans · Regular 400

Our commitment to distributing excellence means delivering the right products at the right price, every time. Trust, integrity, and precision are at the heart of everything we do.

Non-body UI Text

Hind · Regular 400

Dashboard · Orders · Reports

Very Small Text

Merriweather Sans · Book 300

Terms apply. Contact your local Regal representative for pricing details and availability in your region.

Flare / Accent Text

Libre Baskerville · Italic 400

On Sale!

Typography Rules

Avoid end-of-line hyphens in running text
Avoid low-contrast text/background combinations
Limit the use of very small font sizes
Limit white-on-black text to short passages
Bold, italic, and underline are fine if not overused
Match the typeface to its defined use case above

Logo Usage

Logo Don'ts

Never apply any of the following modifications to any Regal logo in any context, without explicit Regal approval.

Don't change logo colors

Don't remove the crown

Don't stretch or skew the logo

Don't add a stroke to the logo

Don't alter the element layout

Don't change relative element sizes

Don't add drop shadows or effects

Don't rotate the logo

Don't fill the negative letter space

Other Brand

Don't lock up with another brand mark